Our Story

At TOPictures we offer a fresh approach to the sale of art. What do we mean by “fresh”? Combining an art-prints shop and online exhibition gallery, we offer an accessible gateway for people who are new to the world of art and a convenient avenue for seasoned art appreciators to purchase works in high-quality print form, with content to suit a wide variety of budgets.

Whether you want to purchase a work for its decorative or conceptual value, or simply browse for pleasure, then TOPICTURES can help you discover some of the best contemporary art, paintings, illustrations, and photography from around the world from the comfort of your own home.  


Michael Cohen-Alloro 

Manager & Co-founder

Michael Cohen-Alloro is the co-founder, director and editor-in-chief of this site. Trained as an electronics engineer, he also has a bachelor’s degree in French literature and Cinema & Television. Michael worked as a TV producer and he has been a partner in several high-tech ventures, and recently, founded and works as Vaica's Chief Operating Officer. Michael is an inventor and entrepreneur, always looking for new experiences and challenges. In collaboration with the artist Daniella Lerer, he envisioned and brought to life the concept behind TOPICTURES.


Daniella Lerer

Editor & Co-founder

Co-founder and site editor, Daniella is an artist, art teacher, and a graduate of the college of art teachers - "Hamidrasha", and the Hebrew Literature and education faculties at Tel Aviv University. In her work as an artist, Daniella motivates the audience to actively make connections between details that deepen their observations, allowing them to feel comfortable even when the images are not


Naomi Tereza Salmon


Site's curator and consultant. She is an artist, art lecturer and an artist's consultant. Her work combines spatial photography, video, sound installations, and computer based picture sequences. She has studied photography at the Hadassah College in Jerusalem, received an MFA in the Public Art and New Artistic Strategy program, and a PhD from the Faculty of art and design, both at the Bauhaus University, Weimar, Germany.


Alma Alloro


Site's designer and an artist, Alma's works often have a dual existence in digital media and hand-crafted formats, exploring the possibilities and limitations of handmade objects in our digitally-oriented world. She received her MFA from Bauhaus University, Weimar, Germany and participated in the Goldrausch artist project. She has displayed her works in solo and group exhibitions as well as at festivals internationally.



Contact us 



Phone number:

+44 208 144 6999


Donaustrasse 6 12043 Berlin Germany